Skills library
Every skill does one job.
A skill is a written procedure Claude Code follows: what to read, what to check, what to write, and what it must never do. All 117 come in Conversion Skills, our toolkit, free by request.
Anything a skill writes for customers is a draft. A person sends and publishes.
01Core modules
Core modules.
Needs an empty folder to start. Produces the workspace, its memory, and the structure for teams and clients.
7 skills
/setupBuild your workspace from an empty folder/memoryRecord numbers, decisions and lessons as you go-
/operatorCatch up on the day in one pass Page /optimizerKeep a growing workspace fast and tidy/teamChoose which clients each teammate's Claude loads-
/clientKeep each client in its own folder Page /connectConnect tools, and record every read and write
02Daily operations
Daily operations.
Needs your workspace. Produces daily notes, weekly and monthly reviews, an updated pipeline and a dashboard.
11 skills
/dailyPlan the day, then close it out/weekly-reviewReview the week, starting with what is behind/business-reviewA monthly or quarterly scorecard, with next moves/pipeline-updateUpdate deals from call notes or CRM exports/meeting-captureTurn a meeting transcript into filed notes/project-updateLog project progress and surface blockers/content-planPlan content tied to a target/sop-createTurn a process into a written procedure/exec-dashboardYour numbers on one page/monitorWatch something and flag real changes/signalLog a wrong or stale fact for fixing
03SEO and visibility
SEO and visibility.
Needs a page address. Produces ranked findings and drafts. Never touches the live site.
17 skills
/site-auditGo or no-go check on a whole site/web-vitalsFind what slows a page down/a11y-auditCheck a page for accessibility problems-
/seo-auditFind the search problems on a site Page /seo-optimizeImprove one page for one search/seo-schemaWrite structured data for a page/seo-programmaticPlan pages built from a dataset/seo-compareSee why a competitor page outranks yours/geo-optimizeHelp AI answers cite your page/seo-contentWrite an article for a search/seo-technicalList fixes for indexing, redirects and canonicals/seo-sitemapBuild or check your sitemap and robots file/seo-hreflangLanguage tags for an international site/seo-imagesAlt text, file names and image sizes/seo-planA search roadmap with a content calendar/seo-competitor-pagesPlan how to beat the pages that rank-
/local-visibilityCheck your listings and draft the fixes Page
04Paid ads
Paid ads.
Needs an ad account export or a description of your setup. Produces plans and drafts. Never changes budgets, bids or live campaigns.
12 skills
/ads-auditFind wasted spend in an ad account/ads-planPlan a paid campaign from your offer/ads-googleDraft a structure for a Google Ads account/ads-metaDraft a structure for your Meta ads/ads-linkedinPlan LinkedIn ads for named accounts/ads-tiktokPlan TikTok ads with a strong first hook/ads-microsoftPlan Microsoft Ads from your Google account/ads-youtubePlan YouTube video ads/ads-budgetPlan where budget should shift, by return/ads-creativeDraft ad copy for each platform/ads-competitorStudy a competitor's public ads/ads-landingCritique or redraft an ad's landing page
05Sales and pipeline
Sales and pipeline.
Needs your pipeline or a CRM export. Produces prospect profiles, fit verdicts and pipeline reviews. Sends nothing.
11 skills
/lead-researchResearch a prospect from public sources/lead-qualifyDecide whether a lead fits, with reasons/lead-enrichAdd company and contact details to a lead/crm-miningFind stalled deals and dormant accounts/pipeline-reviewCheck pipeline health and the next actions/win-lossLearn why deals were won or lost/linkedin-writerDraft LinkedIn posts in your voice/linkedin-post-engagersTurn post reactions into an outreach list/sales-rep-analyzerSee conversion by stage and by rep/free-auditPackage a few findings as a lead magnet/hiring-signalsRead a company's job posts for intent
06Content and publishing
Content and publishing.
Needs your offers, your buyers and your voice. Produces drafts. WordPress drafts are staged, never published.
13 skills
/email-sequenceDraft a three to six email sequence/email-personalizePersonalize one email to one prospect/social-postDraft social posts for each platform/newsletterDraft one newsletter issue/blog-postDraft a long article for a search/landing-pageDraft a landing page with one action/repurposeTurn one piece into several formats/wp-publishStage a WordPress draft, never live/wp-refreshDraft an update to an old post/copy-optimizeScore copy variants and keep the best-
/sms-campaignDraft a text campaign to a consented list Page /press-releaseWrite a press release, every fact sourced/newswire-submitPrepare a release for one newswire
07YouTube
YouTube.
Needs your channel's niche, audience and goal. Produces ideas, briefs, outlines, scripts and titles, as drafts.
7 skills
/youtube-ideationA batch of video ideas for one channel/youtube-briefLock one video's idea, hook and goal/youtube-outlineOutline a video, beat by beat/youtube-scriptingWrite the full script from an outline/youtube-packagingTitles, thumbnail and description for a video/title-generationTitle options, and the one to test/youtube-thumbnail-generateA thumbnail concept or a designer brief
08Creative and media
Creative and media.
Needs a source. Produces infographics, diagrams, gifs, video packages, images and transcripts, as drafts.
6 skills
/infographicDesign an infographic from cited data/excalidrawSketch a diagram you can edit/gif-creatorPlan or build a short looping gif/videoTurn a script into a short video package/generate-visualWrite an image prompt, or make the image/audio-transcriberTranscribe audio and file what matters
09Design
Design.
Needs a page, a screen or a brief. Produces design specs and scored critiques, as drafts.
7 skills
/tasteScore a page's design and list fixes/redesignA better direction for an existing page/minimalist-uiA minimal design spec-
/brutalist-uiA brutalist design spec Page /soft-uiA soft, rounded design spec/stitchAssemble a page from its sections/output-enforcementCheck work against a written standard
10Retention and proof
Retention and proof.
Needs your customer or client records. Produces onboarding plans, at-risk lists, case studies and review requests.
5 skills
/customer-onboardingAn onboarding plan for a new customer/churn-watchSpot accounts at risk of leaving/case-studyTurn a measured win into a case study/testimonialDraft review requests and reuse replies/portfolio-watchEvery client's health on one board
11Build and utilities
Build and utilities.
Needs a described job. Produces tools, agent briefs, research, automations, prompts and decisions, as drafts.
21 skills
/mcp-builderScaffold a tool server for Claude/agent-builderWrite the brief for a new agent/deep-researchResearch a question with cited sources/fact-checkerCheck claims against their sources/humanizerRewrite stiff text in your voice/file-organizerSort a messy folder, with your approval/prompt-masterWrite a reusable prompt, with a test/process-interviewerInterview you to capture a process/decision-toolkitWork through a decision and record it/n8nBuild an n8n automation/n8n-prd-generatorSpec an n8n automation before building it/course-creatorPlan a course, module by module/website-launch-kitA checklist for launching a website/frontend-slidesBuild a slide deck as one web page/trend-scanWhat people are saying about a topic/doubt-checkChallenge a big decision before you commit/skill-authorWrite a new skill in the house style/find-skillFind the right skill for a goal/grillQuestion a plan until it holds up/handoffSave the thread for the next session/decision-mapBreak a big question into tracked steps