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About

We are a software company.

Angel Castro founded Conversion System in San Francisco to build AI systems for businesses.

Operating process board for We are a software company.

The vision

Follow-through without a back office.

We want every small business to have the follow-through of a much larger one: every call returned, every quote followed up, every customer reminded, and an owner who can see each Monday exactly what the systems did, without hiring a back office or handing their judgment to software.

Values

Five rules, each with a cost.

These are operating rules. Each one costs us something we could otherwise sell.

  • One job at a time.

    We name the job that comes back every week and build that system before we open the next one. The cost is a slower first month than a proposal that promises the whole company at once.

  • You sign what commits you.

    You sign the price, the time you promise, and any new claim about the business. The cost is a draft that sits, because silence is not a yes.

  • We run it on ourselves first.

    A system we have not run on our own work does not go out as a finished product. The cost is an idea that stays off the shelf past the week we first wanted to launch it.

  • Your tools stay.

    The build plugs into software the business already runs. We do not ask you to move onto a stack of ours. The cost is a longer build when those tools differ from one company to the next.

  • A clear no is a real answer.

    The Free Systems Plan can come back as a no, in writing. The cost is work we decline when the job does not support a build.

Products

Three products, and the library.

Kyra is our AI receptionist. She answers the phone and the chat the site already shows, and we set her up inside a build. We built Botender so a dispensary can answer what is in stock from the pages that shop published and from a Jane menu, and we built Postwire so the owner can review a month of social drafts written from the website before any of them go out. Conversion Skills is the library a custom build runs on, so an owner has three products plus that library.

  • Kyra.

    Kyra answers the business phone and the chat a local site already shows, and she books a time the calendar shows as open. We set her up as part of a Conversion System build.

  • Botender.

    Botender is our chat for a dispensary site. It answers from the pages that shop already published, a Jane menu can show what is in stock, and you install it from botender.com.

  • Postwire.

    Postwire is our product for a month of social drafts. It reads the website, writes in the voice it finds there, and the product site is postwire.app.

  • Conversion Skills.

    Conversion Skills is the library those custom builds run on. Ask for it, and our team opens the private repository after the request.

Founder

Angel Castro.

  • Founder and CEO

    He started the company.

    Angel Castro is our Founder and CEO. He started the company and is based in the San Francisco Bay Area. LinkedIn is the public profile.

  • The mailing address.

    Call +1 844 961 4399 when you would rather talk. The legal entity is Conversion System LLC.

Questions

Questions about the company.

Who founded Conversion System?
Angel Castro founded Conversion System. He is our Founder and CEO, and he is based in the San Francisco Bay Area.
What kind of company is this?
We are a software company that builds AI systems for businesses, and we publish three products for jobs that already have a shape.
What do the products cover?
Kyra answers the phone, a text, and the chat on a local site, Botender answers stock questions on a dispensary site from the pages and menu that shop already keeps, and Postwire writes a month of social drafts from the website for the owner to approve. Conversion Skills is the library a custom build runs on, beside those three products.
Where do you work?
We serve teams in the San Francisco Bay Area and in other places. Call +1 844 961 4399. The legal entity is Conversion System LLC.

Free Systems Plan

Tell us the job you still do by hand.

Describe how the business runs on the Free Systems Plan. The email that follows those three steps names the first job we would turn into a system, and it arrives a few minutes later.