Pipeline dollars per day
Enough opportunity data to see whether speed, qualification, or follow-up is slowing revenue.
Revenue systems for real funnels
Fix the part of your funnel that is costing you money.
If leads go cold, sales handoffs are messy, or the CRM cannot show what is working, we start there. The audit finds the problem, then the sprint builds the smallest serious system to fix it.
Work is anchored to named client evidence from The Flower Shop, Purple Lotus, Riverbed Dental, and GreenSoul.
Documented receipt
$1.95M
per month context
The Flower Shop case study, with search and retail context included.
Search system
1,100+
GreenSoul ranking keywords from content and search work.
B2B operations
3 to 11
booked per week
Riverbed Dental booking workflow, same lead volume and staff.
Operations proof
$27M
annual context
Purple Lotus case evidence, kept separate from generic claims.
Where we start
We look for the part nobody owns.
Usually the problem is not a lack of tools. It is a handoff that gets skipped, a lead that waits too long, or a page that never answers the buyer's real question.
The Revenue Audit traces that path with you. If the evidence is strong enough, the Revenue System Sprint turns the fix into something your team can actually use.
- Where buyers stall
- response, page, form, handoff, proposal
- Who owns the next step
- sales, marketing, support, founder
- What would prove it worked
- bookings, pipeline, margin, repeat revenue
Instead of
A pile of disconnected automations
We build
One workflow the team can run every week
Numbers we can inspect
The work has to tie back to money.
We do not need every number in your business. We need enough signal to know whether the fix is worth building and how your team will judge it later.
Qualified pipeline coverage
A simple view of whether the next period has enough real opportunities to hit plan.
CAC payback
Spend, close rate, deal value, and margin connected well enough to make acquisition decisions.
Revenue per qualified opportunity
A way to judge lead quality, offer fit, follow-up, and close rate together.
Contribution margin per order or deal
The dollars the business keeps after discounting, fulfillment, fees, returns, and acquisition cost.
Repeat purchase or expansion revenue
Whether existing customers are coming back, expanding, or quietly going cold.
What gets built
The build depends on what is actually broken.
01
Revenue Audit
We map the funnel, CRM, follow-up, traffic, and handoffs before recommending a build.
02
Follow-up or qualification workflow
When good leads wait too long or weak leads waste time, we fix routing and next actions.
03
CRM and data cleanup
When the team cannot trust the numbers, we connect the fields, events, and reporting path.
04
Page or offer repair
When buyers hesitate before booking or buying, we rewrite the path around the question they need answered.
05
Agent or automation layer
When a repeatable decision slows the team down, we build the workflow that handles it.
06
Dashboard and handoff
When nobody knows what happened this week, we make the next owner and next action visible.
Who should apply
It works best when the business is already moving.
- You already have traffic, leads, customers, or sales activity.
- You can name the number that would make the work worth doing.
- Your team can make decisions quickly and give access to the stack.
- The upside of fixing the problem is worth more than the project.
Who should not
We are not the right team for vague experiments.
- Pre-revenue startup with no funnel volume.
- Team shopping for generic tool recommendations.
- Company that cannot connect us to CRM, analytics, or decision-makers.
- Business without a metric that matters enough to measure weekly.
Client proof
Proof should be specific enough to argue with.
Cannabis retail
The Flower Shop
$1.95M/mo
Monthly revenue context with organic, search, and multi-state growth caveats.
Organic growth
GreenSoul
1,100+
Ranking keyword footprint from content and search work.
Documented proof
Purple Lotus
$27M/yr
Annual revenue context from a documented cannabis operations engagement.
B2B operations
Riverbed Dental
3 to 11
Booked appointments per week after follow-up and routing repair.
Technical B2B
AI Infrastructure
5 paths
Buyer paths for cooling, power/BESS, fiber, commissioning/EPC, and modular data-center teams.
Next step
Find the revenue gap.
We will look at the funnel with you, name the problem worth fixing, and tell you whether a focused build makes sense. If the case is weak, we will say so.
Quick answer
What does Conversion System do for B2B SaaS at $5-50M ARR?
Conversion System helps teams find the part of the buyer path that is costing revenue, then builds the workflow, CRM connection, page repair, automation, agent, or dashboard needed to fix it. The 30-page benchmark report scores teams across 10 dimensions of AI marketing maturity; the top three predictors of pipeline impact are workflow orchestration (15% weight), ROI measurement (12% weight), and per-post attribution (11% weight). 8% of marketing teams currently orchestrate AI workflows end-to-end across tools and teams (NinjaCat 2026 AI Maturity in Marketing). The rest are usually buying tools before they have mapped the workflow.
Methodology
How we source the claims on this page
The receipts on this page are named clients with named outcomes and caveats. The Flower Shop revenue figure ($1.95M / month) is shown as monthly revenue context, not as a promise that one tactic created the number. The Purple Lotus engagement ($27M / year) is documented annual revenue context after operations work. GreenSoul's 1,100+ ranking keywords trace to the SEO/GEO content engine we operate against the editorial guardrails in docs/blog/editorial-guardrails.md.
The 8% benchmark statistic is from a third-party report; the receipts are first-party engagements. We separate those sources so a finance lead can inspect each claim independently. Where a stat appears with a vendor or analyst attribution, the linked source is the primary publisher.
Primary sources
- NinjaCat 2026 AI Maturity in Marketing report. survey of 1,000 marketing teams, Q1 2026
- McKinsey Marketing & Sales Operations. reference framework for revenue-operations maturity
- Harvard Business Review on decision rights. decision-rights model applied to workflow ownership
- Conversion System editorial guardrails. voice + sourcing rules for every claim we publish
Last updated: 2026-05-28. We re-audit quarterly.