How it works
One loop, run in order.
Every fix runs the same four steps. Skills do the work inside each step, and a memory keeps what we learn, so the next step starts from facts.
- Measure
- Find
- Fix
- Prove
SkillsDo the work in each step.
MemoryKeeps what each step learns.
01The loop
Four steps, never skipped.
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Measure
We record today's number and where it comes from, before anything changes.
You getA baseline with its source and date.
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Find
We walk the path a buyer takes and rank what stops people, worst first.
You getA ranked list of what to fix.
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Fix
We ship one change at a time and leave the rest of the page alone.
You getOne change, live, with its date.
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Prove
We compare the new number with the baseline and write down anything else that could have moved it.
You getBefore, after, and the dates.
02The skills
Skills do the work.
Each step calls on written procedures from the library. A skill says what to read, what to check, what to write, and what it must never do.
Measure
/memoryRecord numbers, decisions and lessons as you go/monitorWatch something and flag real changes/exec-dashboardYour numbers on one page
Find
/seo-auditFind the search problems on a site/local-visibilityCheck your listings and draft the fixes/web-vitalsFind what slows a page down/a11y-auditCheck a page for accessibility problems
Fix
/landing-pageDraft a landing page with one action/copy-optimizeScore copy variants and keep the best/ads-landingCritique or redraft an ad's landing page/email-sequenceDraft a three to six email sequence
Prove
/business-reviewA monthly or quarterly scorecard, with next moves/case-studyTurn a measured win into a case study
03The memory
No step starts from a blank page.
Before a skill writes, it reads the files its job needs: your offers, your buyers, your rules and the numbers on file. Numbers go into a ledger that only grows. A row is added, never edited.
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Company profile
Who you are, where you sell, your hours.
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Offers
What you sell, and on what terms.
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Constraints
What you may not say or do.
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Ledger
Every number recorded, with its source.
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Decisions
What was decided, and why.
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Lessons
What worked, and what did not.
04What stays with a person
Drafts wait for a person.
Skills write drafts. A person sends, publishes, changes a price and approves every claim. In a regulated business, the approver named in your rules signs off.
Start here
Start with one page.
Give the scan any page your buyers land on. It lists what stops them, worst first. No account, no email.