How-To Guides
Your AI Marketing CFO Presentation: 4 Slides, 3 Numbers
Only 25% of AI initiatives have delivered expected ROI (IBM, n=2,000). Four slides and three independently verifiable numbers beat skepticism.
- 9 min read
- Jun 26, 2026
Field notes
Field notes.
Notes 65 to 80 of 153, newest first, published between Jun 16, 2026 and Jun 26, 2026.
Current notes
Notes from June 2026.
AI Guides
AI Workflow Error Handling: Four Types, Four Routes
Four failure types, four routes: halt, retry, notify, or reroute. The monitoring setup that catches breaks before your pipeline does.
- 10 min read
- Jun 25, 2026
How-To Guides
AI Adoption Maturity: What Good Looks Like in B2B Marketing
Deloitte (n=3,235): 37% use AI at surface level; 34% are starting to transform. The four maturity levels, with what good looks like.
- 11 min read
- Jun 24, 2026
How-To Guides
Claude for Cold Email: Prompts That Get Replies
Personalization lifts reply rates 52% (Hunter.io, 11M emails). Observation-first Claude prompts write cold email people answer.
- 12 min read
- Jun 23, 2026
How-To Guides
Claude for Agencies: The Client-Ops Operating System
Agencies want 64 accounts per strategist, up from 35 (AgencyAnalytics). A workspace per client and reports from a ledger get you there.
- 15 min read
- Jun 23, 2026
Field Notes
How to Win Clients With a Free AI System Scan
80% of B2B buying happens before a vendor call (Gartner). Lead with a free scan of their own site and let the honest read sell.
- 12 min read
- Jun 23, 2026
How-To Guides
How to Attribute Pipeline to a Specific Blog Post
The step everyone skips: copy the contact first-touch UTM to the opportunity. Then revenue reports can group deals by post slug.
- 13 min read
- Jun 23, 2026
How-To Guides
12 Claude Skills Every Small-Business Owner Should Install
68% of small businesses use AI, mostly as a chatbot (US Chamber). Twelve skills turn Claude into the system that runs the revenue work.
- 11 min read
- Jun 22, 2026
How-To Guides
Your First AI ROI Report Will Look Bad. Here Is Why.
Your first AI ROI report will look bad; the J-Curve says it must. 57% of failures come from expecting results too fast (Gartner).
- 13 min read
- Jun 22, 2026
AI Guides
What Is a Workflow Data Contract? A Field Guide for AI Marketing
Gartner: 60% of AI projects will be abandoned on data readiness. A data contract per handoff is the cheapest insurance; the field guide.
- 13 min read
- Jun 21, 2026
How-To Guides
How to Find Wasted Ad Spend With Claude (Copy-Paste Audits)
20-30% of ad budget is wasted and most accounts cannot see it. Budget-weighted, copy-paste Claude audits find the gap in one afternoon.
- 14 min read
- Jun 20, 2026
How-To Guides
Benchmark Your Marketing Team: NinjaCat 2026 Baseline
Only 8% of teams orchestrate AI workflows; 72% still report manually (NinjaCat, n=532). Three 10-minute tests show where you stand before the operations agent.
- 12 min read
- Jun 20, 2026 · Updated Sep 2, 2026
How-To Guides
Vendor AI ROI Claims: The Trap and the Fix
Only 28% of AI projects fully meet ROI expectations (Gartner, n=782). Five mechanisms inflate vendor claims; each has a counter.
- 11 min read
- Jun 18, 2026
How-To Guides
Inbound Lead SMS Automation: A 30-Day Orchestration Play
Five-minute response yields 21x better qualification (HBR, n=2,241). The 30-day play wires form-to-SMS in 90 seconds.
- 12 min read
- Jun 17, 2026
How-To Guides
Claude for Solopreneurs: 8 AI Skills That Save Time
30.4M one-person businesses in the US (Census). Eight Claude skill patterns cover the work owners keep dropping.
- 2 min read
- Jun 16, 2026
How-To Guides
The 30-Page AI System Benchmark Report: What Is in It
10 dimensions, 15 questions, a 0-100 score, and 3 verb-led next moves. What the benchmark report contains, page by page.
- 12 min read
- Jun 16, 2026
Keep reading
Page 6 continues with notes 81 to 96.
It opens with “CRM Attribution Properties: The Asset-Level Setup Guide”, published Jun 15, 2026.
Go to page 6