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Field notes

Field notes.

Use these notes when something in the buyer path feels off but the cause is still fuzzy. Pick the symptom, collect the facts, and decide whether it belongs in an audit.

Editorial library for Field notes

Current notes

Pick the note closest to the stuck step.

The goal is not more reading. The useful article helps name the repeated work, the missing proof, and the system path that may deserve attention.

How-To Guides

Inbound Lead SMS Automation: A 30-Day Orchestration Play

Five-minute response yields 21x better qualification (HBR, n=2,241). The 30-day play wires form-to-SMS in 90 seconds.

  • 12 min read
  • Jun 17, 2026
Follow the steps

How-To Guides

Claude for Solopreneurs: 8 AI Skills That Save Time

30.4M one-person businesses in the US (Census). Eight Claude skill patterns cover the work owners keep dropping.

  • 2 min read
  • Jun 16, 2026
Follow the steps

How-To Guides

The 30-Page AI System Benchmark Report: What Is in It

10 dimensions, 15 questions, a 0-100 score, and 3 verb-led next moves. What the benchmark report contains, page by page.

  • 12 min read
  • Jun 16, 2026
Follow the steps

How-To Guides

CRM Attribution Properties: The Asset-Level Setup Guide

Channel-level attribution cannot name the asset. Seven CRM properties record which post produced the form fill; CRM/email platform and Salesforce setups included.

  • 11 min read
  • Jun 15, 2026
Follow the steps

Field Notes

Claude as a Business Operating System: The Complete Guide

MIT found 95% of gen-AI investments showed no profit impact. The missing layer is persistent context; here is the Claude setup that keeps it.

  • 4 min read
  • Jun 15, 2026
Read the field note

How-To Guides

How to Run an SEO Audit With Claude (Copy-Paste Prompts)

Organic drives 53% of site traffic (BrightEdge). Six copy-paste Claude prompts grade your SEO issues and rank the fixes.

  • 3 min read
  • Jun 15, 2026
Follow the steps

How-To Guides

Claude for Lead Generation: Automatic Prospect Scoring

Respond within an hour and a lead is 7x more likely to qualify (HBR). Teach Claude your profile once; let it score who gets that hour.

  • 3 min read
  • Jun 15, 2026
Follow the steps

How-To Guides

How to Run a Free AI System Scan With Claude in 60 Seconds

The average site converts 2-3% of visitors (First Page Sage). One pasted prompt returns a graded snapshot of your costliest gaps.

  • 6 min read
  • Jun 15, 2026
Follow the steps

How-To Guides

The 30-Day AI ROI Build Playbook

74% of AI gains flow to 20% of organizations (PwC, n=1,217). The 30-day build makes three artifacts your CFO can read.

  • 13 min read
  • Jun 14, 2026
Follow the steps

AI Guides

AI Lead Enrichment: Orchestrate or Automate?

Poor data quality costs $12.9M a year on average (Gartner). One-ruleset enrichment is how you buy it; routing and fallbacks are the fix.

  • 12 min read
  • Jun 13, 2026
Read the breakdown

How-To Guides

How to Score Your Marketing Team on AI Maturity in 12 Minutes

15 weighted questions, 10 dimensions, 12 minutes. Score 0-100, find your tier, and name the buyer-path gap worth inspecting first.

  • 11 min read
  • Jun 12, 2026
Follow the steps

How-To Guides

UTM Form Submit Capture: The Wiring Guide

75% of B2B teams carry 10%+ inaccurate lead data (Integrate). Hidden-field UTM capture keeps source context on every submit.

  • 11 min read
  • Jun 11, 2026
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How-To Guides

AI Productivity vs ROI: Why Hours Saved Is Not a Business Metric

66% report AI productivity gains; 1 in 5 see actual ROI (IBM, n=3,500). Hours saved becomes ROI only when the freed time is redirected.

  • 12 min read
  • Jun 10, 2026 · Updated Aug 21, 2026
Follow the steps

How-To Guides

How to Prompt Claude Fable 5: A Plain-English Guide

Fable 5 follows brief, plain instructions better than any prior Claude. The 7-step recipe from Anthropic's own prompting guide, the same one our agents run on.

  • 14 min read
  • Jun 10, 2026 · Updated Sep 2, 2026
Copy the 7-step recipe

AI Guides

Choosing Your First AI Workflow: A Scored Decision Tree

AI leaders run 3.5 use cases; laggards run 6.1 and earn less (BCG). A scored decision tree picks the workflow to orchestrate first.

  • 12 min read
  • Jun 9, 2026
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How-To Guides

The AI Budget Cut Warning Signal

AI spend that looks like a tool list gets cut first. A one-page measurement brief ties each tool to a buyer path a CFO can inspect.

  • 5 min read
  • Jun 8, 2026
Follow the steps
Download the AI Workflow Checklist

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Find the gap first.

Start with the repeated work, the source material, and the business result. Then choose strategy, an agent, or a custom AI system.

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