Field notes
Use these notes when something in the buyer path feels off but the cause is still fuzzy. Pick the symptom, collect the facts, and decide whether it belongs in a plan.
Current notes
The goal is not more reading. The useful article helps name the repeated work, the missing proof, and the system path that may deserve attention.
AI Guides
BCG found AI leaders focus on 3.5 use cases versus 6.1 for laggards, generating 2.1x more measurable movement. Here is the four-criteria decision tree for choosing which marketing workflow to orchestrate first.
How-To Guides
AI spend becomes easy to cut when it looks like a tool list instead of a working workflow path. Use the measurement brief to tie one tool to one buyer-path result.
How-To Guides
B2B purchase decisions touch 27 touchpoints across 11 channels (Forrester 2026). Here is the four-field utm_campaign schema that makes attribution filterable and durable.
How-To Guides
Measure CAC payback by splitting one AI-assisted acquisition path from the comparable old path, then inspect cost, margin, owner, and decision.
AI Guides
AI tools fail quietly when they sit outside the workflow. Use this four-layer plan to find the broken handoff and decide which pipe to build first.
How-To Guides
AI maturity is not tool count. It is the move from scattered AI activity to one buyer path with a trigger, source record, owner, stop rule, and proof review.
How-To Guides
A withUtm() helper marketing function auto-tags every CTA automatically. Only 41% of marketing leaders measure at maturity (McKinsey 2024). Thirty-minute build.
How-To Guides
measured of B2B sales pros say cycles are getting longer (Salesforce 2026, n=4,050). AI sales cycle compression explains why. Here is how to measure it on a matched cohort.
Industry Insights
Dispensary menu sync automation keeps Dutchie, Jane, Leafly, and Weedmaps matching your POS in real time so you stop overselling sold-out products.
Industry Insights
Can dispensaries run abandoned-cart emails legally? Yes, with consent. A compliant dispensary abandoned cart recovery playbook under CAN-SPAM and TCPA.
How-To Guides
Gartner predicts measured of AI projects fail for data (2025). Five marketing automation failure patterns explain why. Each has a detection signal and a fix.
How-To Guides
The benchmark is useful only when it points to one operating gap. Here are the ten dimensions, how they are scored, and how to choose the first buyer-path fix.
Industry Insights
AI customer service for cannabis dispensaries must age-gate, refuse dosing claims, and read the POS. Here is how to automate compliantly without a TCPA suit.
How-To Guides
Both first-touch and last-touch attribution miscount B2B deals. Only 18.2% use integrated attribution (RevSure 2025, n=60). Here is the comparison and fix.
How-To Guides
18.2% of B2B teams use integrated attribution (RevSure 2025). Most define pipeline-influenced revenue post hoc. Here is the three-component definition that survives a finance review.
How-To Guides
measurable movement is not a slide about hours saved. Measure one path, write the claim rule, separate costs, compare to a baseline, and make a keep, repair, expand, or stop decision.
Use the next page
The blog is the research layer. These pages help decide whether the next move is strategy, an agent, a custom system, or a reusable skill.
Choose the first workflow worth turning into an AI system.
Build agents around research, drafting, routing, reporting, and review work.
Use when the workflow needs business-specific data, rules, or interfaces.
Reusable skills and workflows for practical AI work.
Next step
Start with the repeated work, the source material, and the business result. Then choose strategy, an agent, or a custom AI system.
Choose the AI path