Social publishing
A month of posts, then your approval.
The caption gets written on the day someone remembers, from whatever photo is on the phone.
Today
A blank calendar, or a month already drafted.
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By hand
The week with no post.
Thursday arrives and nobody wrote anything. The post that does go out is whatever was fastest, and next week starts from the same blank.
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With the system
Plan, draft, approve, publish.
The month is drafted ahead of time. You edit, reject, or approve each post. What you decided is written down, so the next month can start from those choices.
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Status
Live through Postwire.
This job runs on Postwire today. You can use the product on its own. If the approval list needs to sit beside the phone or the leads, that is a plan conversation.
Example
What a draft can look like before anyone publishes it.
Draft for Thursday: we are booking estimates this week in the area listed on our site. Photo uses the logo colors. Status: waiting for you. Nothing has been posted.
Postwire
What the product does on this job.
Postwire reads your website, builds a 30-day plan, and writes the posts. Images come from your logo and colors. Our Postwire page is the longer note. Plans are listed on the product site.
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Where it can post.
LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Threads, Pinterest, Google Business, Bluesky, and Discord. A plan includes three connected networks. You choose which three.
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Drafts, then a decision.
A draft can sit. Rejecting one is how the next month’s drafts move. Approving without reading teaches the next month that unread was fine.
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The extra pieces.
The product also lists a weekly report, a Studio path for video, and a multi-client console that is opening to outside agencies. Reach is a separate question, and the approval list does not answer it.
Approval
Drafts do not publish.
Nothing on this job publishes on its own. A draft can be prepared after the checks, from your site and the examples you provided. The post itself, including a dollar figure, money off, an arrival you promise, a different offer, or a fresh claim, waits until the person allowed to approve it lets that draft go. Silence is not a yes.
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Prepared ahead of the month.
A plan and a draft, written from the site and held for you. Preparation is the part that does not need a fresh decision every morning.
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Published only after you.
Every caption and every image. A dispensary claim, a medical result, or a price you did not publish gets rejected here, by a person.
The month
The month you can look back at.
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Drafted.
What was written, for which day, on which network, before any of it goes out.
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Decided.
Who approved, edited, or rejected each draft. That is how the next month moves.
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Published.
What actually went out, after a yes. The weekly view inside the product is one way to read it.
The rest of the week
Posts are not the article, and not the city version.
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The article.
Getting found is the page or the post on your site. A caption and an article are two approvals.
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A version per city.
The content localizer writes a location’s own version of an article. Do not ask the social drafts to invent a city page.
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The desks.
The same queue can serve a trade, a dispensary, and a clinic. What each one may say in public is not the same.
Questions
Before a month of posts is on a timer.
What is the job, separate from the product?
The job is to plan the month, draft the posts, hold them, and publish only what you approve. Postwire is the product that does that today. The product page is the tour. The system writeup is the habit.
Will posts go out if nobody opens the drafts?
No. An unapproved draft stays a draft. If the list sits untouched, nothing goes out, and that is the correct result.
Which networks can be connected?
LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Threads, Pinterest, Google Business, Bluesky, and Discord. A plan includes three. You pick the three you will actually read.
Can an agency run more than one client?
The product has a multi-client console, and that console is opening to agencies outside our own work. Each client still needs a person who can approve the words. The console is where those lists sit together.
Does this promise views, followers, or sales?
No. It prepares a month of drafts and keeps a record of what you approved. What a network does with a live post is up to that network.
The month
Tell us who approves posts today.
If the answer is whoever remembers, that is the gap. We will say whether this queue is the first build.