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Content and publishing

Turn one offer into a page.

Drafts one landing page around a single offer and a single action, in your voice, built from your offer file, your buyer file and the results you have on record. You get full copy for every section, from the hero to the closing call to action, plus an outline a designer can lay out from. A person publishes it, not the skill.

Request access Have us build it
  • One offer per page
  • Proof from your records
  • A person publishes it

At a glance

Group
Content and publishing
Command
/landing-page
Uses
Your offer and buyer files
Writes
Page copy, an outline, a brief
Sends
Nothing. Drafts only.

01When to use it

Use it when an offer needs its own page.

  • You have an offer and want one page that moves one audience toward one action.
  • You are launching, running ads or sending traffic somewhere, and the homepage is the wrong place to send it.
  • You want copy that comes from your real positioning, proof and objections, not a generic template.

Not for

  • A blog post or an ungated article. Use /blog-post
  • The emails that push the same offer. Use /email-sequence
  • Posts that bring visitors to the page. Use /social-post

02What it needs

It writes from your offer and your buyer.

  • Your offer file: the promise, what is included, the price and terms, any guarantee, and the one action the page asks for.
  • Your buyer file: who the page speaks to, the problem they have, why they hold back, and how they put it.
  • Your voice files. If they are thin, it asks for one real sample of your writing rather than inventing a voice.
  • Proof you can stand behind, from your numbers log and case studies, and past angles that worked.
  • Only what is missing, from you: which offer, the main action and its link, the traffic source if known, and any claim that must appear.
  • Your rules file, so prohibited claims stay out and required disclosures go in. Without one, it flags the gap rather than assuming you have no limits.

03What it writes

The page copy, its outline, and a metric.

final/landing-page.md
Full copy for each section in order: hero, problem, offer, how it works, proof, objections and the final call to action, then a block on how the page is measured.
final/outline.md
The skeleton of the page, with a one-line purpose and the button placement for each section, so a designer or builder can lay it out fast.
brief.md
The offer, who it is for, the main button and where it leads, the traffic source, the conversion metric, and what counts as finished.
data/baseline.json
The conversion metric, its current baseline or null, the target, and each proof point the copy cites.
Ledger row
Landing page conversion rate. A page that is not live has nothing to read, so the first row says unknown, never zero, and flags the target for you to confirm.
Daily note
A one-line entry under Activity.

04Limits

What it never does.

  • Publish the page, push it to your site, change your content system, or point traffic at it.
  • Invent a result, a testimonial or a case study. With no proof on file, the proof section stays a flagged placeholder.
  • Stretch a claim past its source: one recorded result never becomes most or always, and a starting price never reads as fixed.
  • Offer a term, guarantee or timeline your offer file does not state. Those get tagged for you to check, or left out.
  • Put a second ask above the fold.

What stays with you.

  • Building the page, publishing it, and sending traffic to it.
  • Approving the section outline before the full copy is written.
  • Answering every line tagged for your check, and confirming the target.

05Sample output

Four sections from a draft.

From a made-up page for a bookkeeping service sold to food truck owners. In a real draft, every number traces to its source, and anything assumed carries a tag.

final/landing-page.md Illustrative, not a client result.
Hero No flag
Draft copyBooks closed every month, so you can stay at the grill. For food truck owners with a shoebox of receipts.
How it works No flag
Draft copyPhotograph each receipt. Example Books sorts them every week. Your profit and loss report arrives each month.
Proof Flagged
Draft copyPlaceholder: a named result from your own records goes here.
Objections Check
Draft copyDoes it work with my card reader? [CHECK: which readers the offer covers]

How this is measured

  • Metric: booked calls divided by unique visitors.
  • Read from: form completions, split by traffic source tag.
  • Benchmark band: a typical range for this kind of page, to judge the result against.
  • Decision it drives: keep this hero, or test a new one.

06Related skills

Often run beside it.

07Questions

Before you run it.

What if I have no results to show yet?

The proof section becomes a placeholder, flagged for you. It will not write a result, case study or testimonial in to fill the gap.

Can one page sell two offers?

No. It is not built for pages with several offers. Each page carries one offer and one primary call to action, repeated, with nothing competing above the fold.

Where does each claim on the page come from?

From your files and from cited sources: the offer file for the promise, terms and price, the buyer file for the problem and objections, and your numbers log, your case studies or a source you name for proof. An outside fact carries its source, and anything assumed is tagged for you to check before the page goes out.

Have us build it

We can build it for you.

Start with the free plan. A person names the first fix.

Get your free plan Or run it yourself with the toolkit.