Definition
An SEO audit in Claude is a set of focused prompts that grade indexability, mobile speed, intent, titles, internal links, and page-two keywords for a page. BrightEdge reports organic search drives 53% of all website traffic, so a fast audit targets your largest channel.
You can run a useful SEO audit in Claude by pasting a set of focused prompts, one per category: indexability, mobile speed, search intent, titles, internal links, and the page-two keywords you almost rank for. The prompts below work today, free, with no tools installed.
This is worth doing because search is where the traffic is. BrightEdge found organic search drives 53% of all website traffic, and 64.1% for B2B sites (BrightEdge, 2025). For the version that remembers your score and shows what changed each month, see Claude as a business operating system.
- Organic search drives 53% of all website traffic, 64.1% for B2B (BrightEdge, 2025).
- A focused audit reads six things first: indexability, mobile speed, intent, titles, internal links, page-two keywords.
- Each prompt below runs in any Claude, free, no tools required.
- The installed skill tracks the score so the next run leads with the change.
Why Run An SEO Audit In Claude?
Most audit tools hand you 80 issues and bury the five that matter. A prompt-driven audit forces a verdict: grade the category, name the one fix, and rank by revenue impact. You read it in minutes, not days. The catch with raw prompts is memory: each run starts from zero. Set up the skill once and it keeps the baseline.
Which Prompts Should You Paste?
Replace [URL] with your page. Run them in order; later prompts build on what earlier ones surface.
1. Indexability
Audit whether [URL] can rank: noindex, sitemap, canonical, robots.txt, URL cleanliness. Grade A to F, name the biggest blocker, give the fix.
2. Mobile speed
Estimate the mobile experience of [URL]: time to main action, render-blocking issues, oversized images, layout shift. Grade A to F. Name the one change that cuts time to action most.
3. Search intent
What is the dominant intent for the main keyword of [URL]? Does the page match it? If not, what should change?
4. Titles and meta
Rewrite the title and meta for [URL] for its target keyword. Give 3 titles under 60 characters and 2 metas under 155, each leading with the benefit.
5. Internal links
Audit internal linking for [URL]. Suggest 5 internal links to add and the anchor text for each, pointing authority at the money pages.
6. Page-two keywords
List keywords [site] likely ranks for in positions 11 to 20. For the 3 with the best intent, what one change pushes each toward page one?
7. The ranked fix list
From everything above, give the 5 highest-leverage fixes for [URL], ranked P0 to P3, each with the revenue reason and the effort. If something is fine, say so.
Prompts Or An Installed Skill?
| Dimension | Pasted prompt | Installed skill |
|---|---|---|
| Categories | The seven above | 16, scored |
| Memory | Starts from zero | Tracks the score over time |
| Context | Generic | Reads your business |
Methodology
The traffic share figure is from BrightEdge's channel-share research, linked above. The prompts describe the categories the open Conversion OS seo-audit skill runs; you can read the skill in the public repository. Conversion System publishes no client outcome numbers, so none appear here. The aim is to help you read your own SEO honestly before paying for another tool.
Run the full 16-category audit, free.
The seo-audit skill is part of Conversion OS, open and running in Claude. It scores your site and tracks the change.
Get Conversion OS on GitHubRelated: Claude as a business operating system · Google AI Overviews and SEO · GEO vs SEO
Related resources
Industry paths
Find the gap before another build.
Apply for a Revenue Audit and get a scored diagnosis, recommended next step, and clear route into the Revenue System Sprint if there is a real opportunity.
Apply for a Revenue Audit