Jan 31, 2026
Build vs Buy AI
Do not decide whether to build or buy AI in the abstract. Name the revenue workflow, source systems, owner, stop rule, and proof metric first.
- 22 min
- Field Notes
Blog category
Field notes.
Opinion pieces, predictions, and industry commentary from the people doing the work Use the notes to sharpen the question before a Revenue Audit, instead of turning a fuzzy symptom into another project.
Articles
Keep the reading tied to the operating decision.
The article should help answer one question: what needs to move before a sprint is worth building?
Jan 3, 2026
Why AI pilots fail.
Most AI pilots do not fail because the model is weak. They fail because the buyer path, CRM evidence, owner, and weekly revenue decision were never made explicit.
- 8 min
- Field Notes
Jan 17, 2026
Cost of waiting.
The cost of waiting is not a generic AI benchmark. It is the value lost when a visible revenue path keeps breaking and nobody turns it into an owned workflow.
- 7 min
- Field Notes
Jun 15, 2026
Claude as a business OS.
Most AI tools forget you, and MIT found 95% of companies saw no profit impact in 2025. Running Claude as a business operating system makes the work compound.
- 12 min
- Field Notes
Next step
Find the gap first.
If there is a measurable revenue problem worth fixing, the Revenue Audit shows whether a Revenue System Sprint is the right next move.
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