Facebook tracking pixel Readiness Intake Example | Conversion System Skip to main content

Proof Asset

Inspect readiness first.

A readiness intake example should show what is missing before the handoff. The useful version is short, practical, and tied to the next action your team can actually take.

Direct answer

A readiness intake should make the handoff obvious.

The intake should show project stage, site status, capacity, timeline, buyer role, budget confidence, missing inputs, internal owner, and the next action before a proposal or specialist review begins.

Project facts

Capture the facts that decide whether the request is ready to move: stage, site, capacity, timeline, and constraint.

  • Stage
  • Site
  • Capacity

Buyer facts

Capture who the contact is, who decides, how procurement works, and whether budget has been discussed.

  • Role
  • Decision path
  • Budget

Action facts

Capture what is missing, who owns the next step, when it is due, and what happens if the buyer does not respond.

  • Missing input
  • Owner
  • Due date

Intake example

Keep the example small enough to use.

The audit checks whether these fields exist, whether the team trusts them, and whether they change how an inquiry moves.

Stage

Research, vendor comparison, RFQ, design, procurement, expansion, replacement, or live issue.

  • Current stage
  • Project type
  • Urgency

Site and plan

Site status, geography, capacity, facility type, known constraints, and required documentation.

  • Site status
  • Scope
  • Constraints

Commercial path

Buyer role, budget confidence, procurement path, partner dependency, decision group, and timing.

  • Buyer role
  • Budget confidence
  • Timing

Next action

Internal owner, missing input, response date, review need, escalation trigger, and outcome after follow-up.

  • Owner
  • Review
  • Outcome

Review view

The weekly review should show the exceptions.

A readiness example becomes useful when it helps the team see which opportunities are ready, which need missing facts, and which should wait.

Ready

The project has enough context for proposal work, specialist review, or a clear commercial next step.

  • Clear stage
  • Clear owner
  • Clear action

Missing facts

The project may be serious, but site, capacity, buyer role, budget, timing, or documentation is still missing.

  • Site
  • Budget
  • Timing

Wait

The opportunity should stay visible, but the next move is education, later follow-up, or a clean close of the loop.

  • Educate
  • Follow up later
  • Close loop

Next step

Start with the audit.

If there is a measurable revenue problem worth fixing, the Revenue Audit shows whether a Revenue System Sprint is the right next move.

Apply for a Revenue Audit