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Lead Scoring Calculator

Evaluate and prioritize your leads based on demographic, firmographic, and behavioral data. Get instant scores to focus your sales efforts on the highest-potential prospects.

Instant Results
No Email Required
Based on Industry Data

Calculate Lead Score

Demographic Fit

Company Fit

Behavioral Signals

Negative Indicators (Optional)

Lead Score Results

Fill in the form and click calculate to see your lead score

Why Lead Scoring Matters

Companies using lead scoring see dramatic improvements in sales efficiency and conversion rates.

40%

Improvement in lead qualification accuracy with AI scoring

50%

Reduction in time spent on unqualified leads

77%

Higher ROI for companies using lead scoring

30%

Increase in close rates with prioritized leads

Frequently Asked Questions

Common questions about lead scoring and this calculator.

What is lead scoring?

Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a sales team will engage with, in order of priority.

How does AI improve lead scoring?

AI-powered lead scoring analyzes historical data to identify patterns that predict conversion. It can process hundreds of data points in real-time, continuously learning and improving accuracy. Companies using AI lead scoring see 40% improvement in lead qualification accuracy.

What is a good lead score threshold?

Lead score thresholds vary by business, but typically: scores 80-100 are hot leads ready for sales, 60-79 are warm leads needing nurturing, 40-59 are marketing qualified leads, and below 40 require more development.

How often should lead scores be recalculated?

Lead scores should be recalculated in real-time or at minimum daily. With AI-powered systems, scores update automatically based on new behaviors and engagement. Manual scoring should be reviewed weekly at minimum.

Ready for AI-Powered Lead Scoring?

This calculator gives you a starting point. AI-powered lead scoring delivers real-time, predictive scores that continuously improve based on your actual conversion data.