Field notes.

Current notes

• AI & Automation

  Superintelligence: What the White House SI Order Really Means

  If a federal order about superintelligence is in the news, the question is what it changes for a business that is not a lab.

  • 27 min read
  • Sep 30, 2026

  See where this lands

• AI Guides

  Can AI Agent Keyword Research Handle Clustering Too?

  The question is whether an agent can group the keywords, and whether someone still has to check those groups before they shape a page.

  • 10 min read
  • Sep 29, 2026 · Updated Oct 5, 2026

  Run the spot check

• Workflow Orchestration

  AI Agents vs Workflow Automation: What Actually Differs

  When the next build could be an agent or a workflow you already understand, the job is seeing which difference matters for this task.

  • 10 min read
  • Sep 27, 2026 · Updated Oct 5, 2026

  Run the 20-min test

• Field Notes

  AI Agency Pricing: What You'll Actually Pay to Build an Agent

  The question is what an agency quote for an agent actually includes, so you can compare the job and not just the label.

  • 9 min read
  • Sep 26, 2026

  Price the first build

• AI Guides

  AI Agent vs Email Sequence: Which Wins the Lead?

  If a lead gets the same email because the calendar said so, the question is whether an agent that can read the reply should take that job.

  • 9 min read
  • Sep 24, 2026 · Updated Oct 5, 2026

  Run the branch test

• AI Guides

  The Weekly Report an AI Agent Can Actually Write

  If Monday still starts with the week spread across inboxes, the job is one page an agent can draft from numbers you already trust.

  • 9 min read
  • Sep 23, 2026 · Updated Oct 5, 2026

  Read the breakdown

• AI Guides

  AI Agent Brand Voice: Guardrails That Hold Past Week One

  When the wording starts to slip after the first week, the job is the checks that keep the agent inside language you approved.

  • 9 min read
  • Sep 23, 2026 · Updated Oct 5, 2026

  Run the drift check

• AI Guides

  AI Agents for Real Estate Leads: Speed Wins the Deal

  If a new inquiry sits until an agent is free, the job is the first reply and the qualifying questions a person still owns.

  • 9 min read
  • Sep 23, 2026 · Updated Oct 8, 2026

  Read the breakdown

• AI Guides

  Voice Agents vs SMS Agents: Pick by Buyer Behavior

  The question is whether your buyer will pick up a call or answer a text, and this note is how to choose from that behavior.

  • 10 min read
  • Sep 21, 2026 · Updated Oct 8, 2026

  Read the breakdown

• AI Guides

  AI Agent Performance Metrics: What to Track in 90 Days

  If you cannot tell whether the agent is finishing the job or only finishing tasks, this note is what to watch in the first months.

  • 10 min read
  • Sep 20, 2026

  Read the breakdown

• Field Notes

  The Hidden Costs of AI Agents Nobody Quotes You

  When the quote covers the build and not the week after, the question is which costs show up once the agent is actually running.

  • 11 min read
  • Sep 19, 2026

  Read the field note

• AI Guides

  AI Agent Landing Page Copy: Brief, Draft, and Test

  The job is briefing a page, drafting it, and testing it, with a person approving any claim the business has not already made.

  • 11 min read
  • Sep 18, 2026 · Updated Oct 5, 2026

  Read the breakdown

• AI Guides

  How to Test an AI Agent Before It Talks to Customers

  Before a customer hears the agent, the job is testing the failures on purpose so the first real conversation is not the test.

  • 11 min read
  • Sep 16, 2026

  Read the breakdown

• AI Guides

  Can an AI Agent Handle Your Newsletter Writing?

  The question is whether an agent can draft the newsletter from material you already approved, and what you still read before it sends.

  • 11 min read
  • Sep 15, 2026 · Updated Oct 5, 2026

  Read the breakdown

• AI Guides

  AI Agents for Lead Qualification: The Questions That Matter

  The job is asking the qualifying questions you already use, and stopping when the answer would commit a price or a time.

  • 10 min read
  • Sep 14, 2026 · Updated Oct 5, 2026

  Read the breakdown

• AI Guides

  AI Agents for Support Triage: Sorting Before Escalating

  If the support queue is a pile, the job is sorting it before a person spends the morning on questions a note could answer.

  • 10 min read
  • Sep 13, 2026 · Updated Oct 5, 2026

  Read the breakdown