Marketing Automation ROI Calculator

Conversion System

Free Tool

Calculate your return on investment from email automation, lead nurturing, and campaign management. Get instant projections for Year 1 and Year 3 based on your business metrics.

Instant Results

Email ROI Included

Detailed Breakdown

Your Marketing Metrics

Enter your current numbers to calculate ROI

Email List Size (total subscribers)

Your total email subscriber count

Monthly Email Campaigns

Number of email campaigns sent per month

Current Email Open Rate

%

Average open rate across all campaigns

Current Click-Through Rate

%

Average CTR on email links

Average Order/Deal Value

$

Average revenue per conversion

Weekly Hours on Manual Email Tasks

hrs

Time spent on email creation, sending, list management

Current Marketing Platform Cost (monthly)

$

Current email/marketing platform subscription

Business Type

Your ROI

Projected returns

285%

Year 1 ROI

Year 1 Additional Revenue $45,000

Year 3 Additional Revenue $156,000

Time Saved Annually 390 hours

Cost Savings $19,500

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ROI Breakdown

Open Rate Improvement +35%

Click Rate Improvement +50%

Time Automation -65%

How We Calculate

Marketing Automation Formula

Our calculator uses industry benchmarks and data from hundreds of marketing automation implementations.

Open Rate Lift

Automated emails with optimal send times, personalization, and A/B testing typically see 35% higher open rates than manual campaigns.

+35%

Average open rate increase

Click-Through Boost

Behavior-triggered emails and personalized content increase click-through rates by 50% compared to generic campaigns.

+50%

Average CTR increase

Time Savings

Marketing automation eliminates 65% of manual email tasks—campaign setup, list segmentation, scheduling, and reporting.

65%

Less time on manual tasks

Automation Types

What to Automate First

These automation workflows deliver the highest ROI with the fastest time to value.

Welcome Series

Automated onboarding sequences for new subscribers

320% higher revenue

Abandoned Cart

Recover lost sales with timely reminders

10-15% recovery rate

Lead Nurturing

Multi-touch drip campaigns for prospects

50% more sales-ready leads

Re-engagement

Win back inactive subscribers and customers

26% reactivation rate

Industry Data

Marketing Automation ROI by Industry

See how marketing automation delivers ROI across different business types.

Industry	Avg. Year 1 ROI	Email Revenue Lift	Top Automation
E-commerce	420%	+38%	Abandoned Cart
SaaS / Software	340%	+29%	Onboarding
B2B Services	285%	+24%	Lead Nurturing
Agency / Consulting	260%	+22%	Welcome Series
Local Business	230%	+18%	Appointment Reminders
Education / Coaching	310%	+26%	Course Launch

*Based on data from industry reports and marketing automation platform studies. Individual results may vary.

FAQ

Frequently Asked Questions

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