Getting found
Get found where people search.
Before anyone calls or fills in a form, they find you, on Google, on Maps, or in an answer from ChatGPT or Google's AI.
In plain words
Three places a customer finds you.
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Google Search.
The results under the search box. Pages on your site that answer what customers ask are what show up here.
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Google Maps.
The map and the short list of businesses under it. Your Google listing, your reviews, and how far you are from the person searching decide most of it (Google).
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AI answers.
ChatGPT, Perplexity, Gemini, and the AI answer at the top of Google. Google says its own AI features need no special files or markup. We work on the same listing and pages for the other AI tools too.
Each month
What runs every month, for each location.
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The listing.
Hours, holiday hours, categories, and details checked against what the business actually does, and fixed when Google or anyone else changes them.
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Reviews.
Every customer gets the same ask, with the review link the business already uses.
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The same facts everywhere.
Name, address, phone, and hours matched on the directories and map apps that matter for your trade.
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A page per location.
Each address gets a page of its own, with the hours and facts that belong there.
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One page on a week you name.
The weekly publishing habit stays here: one page drafted from offers and notes the business already uses, held until someone on your side approves it.
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The monthly check.
The same searches and the same AI questions every month, with the misses written down.
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Mentions on real sites.
Links and mentions from local and trade sites people read, at a steady pace, and nothing that breaks Google's spam rules.
Today
A draft that sits, or a week that ships.
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By hand
The post in a doc.
Someone writes when there is time. The doc lives in a folder. A quarter later the team cannot point to what was published, because nothing was.
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With the system
One piece on the week you set.
A draft is prepared from pages, offers, and notes you already use. It waits for the business to approve it. After that yes, it is published, and the week is recorded.
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Status
Built, then set up for each business.
The habit is built. The sources, the approver, and the kind of page are set up for the company. Postwire covers the social queue if that is the job instead.
Example
What a draft of a page can look like before it ships.
Draft: what to expect when you book an estimate, using the services and the area already on the site. No price added. Status: waiting for the person you named.
Approval
The draft waits for a reader.
A draft can be prepared from material you already supplied, after the checks. It does not publish on its own. A price, a discount, a promised result, a changed offer, a customer story you did not supply, or any new claim waits until the person allowed to approve it releases that version. A timer is not an approval.
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Prepared from your material.
The site, the offers, and the notes you provided. The draft does not invent a result to fill a paragraph.
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Shipped by the person you named.
They can edit it, reject it, or let it go. If they are out, the draft stays a draft until someone else is named.
The log
The week is a list.
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Drafted.
What was written, from which sources, and who it was waiting on.
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Approved.
Who said yes, and what they changed. The shipped version is the one they released.
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Shipped.
The address of the page and the week it went out. Next month you can see whether the habit held.
Beside it
Social posts and city versions are other jobs.
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The social queue.
Social publishing is the month of network posts, live through Postwire. Approving a caption does not approve an article.
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One article, many places.
The content localizer makes a version from that location’s own facts. It starts from a piece this system already shipped.
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The desks.
A trade, a restoration office, and a dispensary each get found the same way, with different limits on what a page may say. The dispensary page covers that version store by store.
Questions
Before a weekly page is the plan.
Does someone at the business approve each post?
Yes. Every draft waits. The person you named can edit it, reject it, or let it ship. The end of the week is not an approval.
Can you promise a ranking, or a mention in an AI answer?
No. Nobody can promise the top spot. Google says nobody can pay for a better local position. We do the work Google says it looks at, then show you each month where every location appeared and where it did not.
What do SEO, GEO, and AEO mean?
SEO is showing up when someone searches on Google, and local SEO adds the map. GEO and AEO are newer names for being named in AI answers such as ChatGPT. For a local business the work overlaps: an accurate listing, real reviews, and clear pages.
Where can I see this habit on your own site?
The Autopilot page describes how this site publishes. It is an example of the motion, not a template your approver has to copy. Your sources and your week are set up for you.
Is this the social product?
No. Social posts are the social publishing system, and Postwire is the product for that queue. This system is the page or the article on your site. You can run both.
What if we have nothing new to say this week?
Then we do not invent a result or a customer to fill the slot. The draft can update a page you already have, answer a question your desk hears, or wait. A skipped week is visible in the log.
This week
Tell us what you meant to publish and did not.
A folder of drafts is a fine starting point. We will say whether a weekly piece is the first build.