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Paul Rivera

Paul Rivera

Co-Founder & Growth Marketing Strategist

$1M → $7M
Profit Growth Scaled
60%+
Average Revenue Growth
15+
Years Sales Leadership
5
International Markets
Sales Leadership & Business Scaling

Paul is a seasoned sales leader with 15+ years of experience across banking, healthcare, and cannabis. As Chief Sales Officer at Purple Lotus, he scaled profits from $1M to $7M and led international business development in Southeast Asia.

About Paul

Paul Rivera is a growth marketing and sales strategist with over 15 years of experience scaling businesses across banking, healthcare, and cannabis industries. His career is marked by consistent success in transforming underperforming sales organizations into revenue-generating powerhouses.

As Chief Sales Officer at Purple Lotus, Paul engineered a remarkable turnaround—scaling annual profits from $1M to $7M through systematic process improvements, team development, and strategic market positioning. His international experience includes leading business development initiatives across Southeast Asia, opening new markets and establishing strategic partnerships.

Paul's expertise spans the full spectrum of growth marketing: from brand positioning and market entry strategy to sales team development and operational scaling. At Conversion System, he leads client engagements focused on accelerating revenue growth through AI-powered marketing systems and data-driven sales optimization.

Areas of Expertise

Growth Marketing
Brand Positioning
Market Entry Strategy
Operational Scaling
Sales Team Development
International Expansion

Education & Certifications

UC Berkeley Executive Education

Strategic Marketing Leadership

San Jose State University

Marketing & Business

Certifications

HubSpot Marketing Certified Google Analytics Certified Salesforce Administrator

Speaking & Events

MarTech Conference
Growth Marketing Summit
Cannabis Marketing Association

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